Saturday, February 23, 2008

Advertising Your Newsfeeds

The newsfeeds provided on your blog, when you activate them, are a great way for you to encourage your readers to read your blog frequently - at their convenience, rather than yours - and reliably view each of your newest posts.

Once you activate the feeds, your blog will have a small line at the bottom of the page (in main page view)
Subscribe to: Posts (Atom)
or at the bottom of the post (in post view)
Subscribe to: Post Comments (Atom)

Hopefully, you see the difference there. In main page view, you get the All Posts feed subscription for the blog, and in post view you get the Comments feed subscription for that post.

None of that offers the full range of possible feeds, and any of the possibilities may interest any given reader.

To advertise my blog feeds, I have an additional post describing those feeds, and I have a colourful (OK, orange) icon which advertises that post. Look at the top of the sidebar, just below the Followers badge. See the orange "XML" button? It's another HTML / JavaScript page element - just a hyperlink - text (with a colored background), with a hidden URL.

<div style="text-align: center;">
<a style="text-decoration: none;" href="http://blogging.nitecruzr.net/2005/06/real-blogger-status-newsfeeds.html" title="The Real Blogger Status NewsFeeds (Click for Atom, RSS)"><span style="border-style: solid; border-color: rgb(255, 204, 153) rgb(102, 51, 0) rgb(51, 51, 0) rgb(255, 153, 102); border-width: 1px; padding: 0pt 3px; background: rgb(255, 102, 0) none repeat scroll 0%; font-family: verdana,sans-serif; font-style: normal; font-variant: normal; font-weight: bold; font-size: 10px; line-height: normal; font-size-adjust: none; font-stretch: normal; color: rgb(255, 255, 255); -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" class="mrgall0">XML</span></a>
</div>

You don't have to have a separate post, discussing the feeds - you can, just as easily, use the XML button to advertise one feed - say, the RSS feed for this blog (or your blog, as you like).
<div style="text-align: center;">
<a style="text-decoration: none;" href="http://blogging.nitecruzr.net/feeds/posts/default?alt=rss" title="The Real Blogger Status RSS Feed)"><span style="border-style: solid; border-color: rgb(255, 204, 153) rgb(102, 51, 0) rgb(51, 51, 0) rgb(255, 153, 102); border-width: 1px; padding: 0pt 3px; background: rgb(255, 102, 0) none repeat scroll 0%; font-family: verdana,sans-serif; font-style: normal; font-variant: normal; font-weight: bold; font-size: 10px; line-height: normal; font-size-adjust: none; font-stretch: normal; color: rgb(255, 255, 255); -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" class="mrgall0">XML</span></a>
</div>

You can even advertise an Atom feed. It's your blog - use your imagination.
<div style="text-align: center;">
<a style="text-decoration: none;" href="http://blogging.nitecruzr.net/feeds/posts/default?alt=atom" title="The Real Blogger Status Atom Feed)"><span style="border-style: solid; border-color: rgb(255, 204, 153) rgb(102, 51, 0) rgb(51, 51, 0) rgb(255, 153, 102); border-width: 1px; padding: 0pt 3px; background: rgb(255, 102, 0) none repeat scroll 0%; font-family: verdana,sans-serif; font-style: normal; font-variant: normal; font-weight: bold; font-size: 10px; line-height: normal; font-size-adjust: none; font-stretch: normal; color: rgb(255, 255, 255); -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" class="mrgall0">Atom</span></a>
</div>

Besides the blog and comments feeds, there are also the possibility of feeds related to a given Label. You might, for instance, subscribe to my feed about Blog Feeds.

Eventually, I may add a scripted procedure to offer a Label feed (or others) to your readers. Right now, it's a manual procedure. Used properly, it can help readers who target specific topics - maybe folks wanting ongoing updates on posts about Custom Domains, or maybe posts about Languages.

The possibilities are practically endless, and your readers will enjoy what you provide.

>> Top

No comments: