The Real Blogger Status

Some blog owners speak / write in multiple languages - and want to interact with their different readers, separately, in each different language. Blogger, and Google, support the need for publishing multiple blogs, each written in a different language. The "hreflang" tag, added to a blog, identifies other blogs, published to different languages, with identical or similar content.

AdSense requires content - substantial amounts of text content - in a supported language. The term "contextual" means that the ads, which display on each different blog, are chosen to match the subject in the posts. This assures the ad companies, which pay for the ads hosted on the blogs, that their ads will be seen by people who appreciate the products. With the ads carefully chosen, AdSense can confidently charge appropriately - and the blog owner can be paid to host the ads.

With Blogger blogs becoming more popular in countries where English is not the native language, we've seen a lot of blogs classified as spam - both righteously, and spuriously. Most spam reviews, originally, involved blogs with commercial spam - excessive advertisements, with little subject content. As the focus of spam classification shifted to blogs with content, we've been seeing more non commercial classifications - large blogs with unfocused subjects, and content scraped or syndicated. Combining the two trends - more blogs in non English languages, and spam classifications which focus on non commercial content, we see blogs which require more people to review. And the people required need familiarity with the languages, and the subjects, of the blogs which need review.

As Blogger blogs become more popular outside the U.S.A., we see various blog owners who are multi-lingual - and who want to publish simultaneously, in multiple languages. We see the question, occasionally in Blogger Help Forum: Learn More About Blogger . How do I publish my blog in English, French, and Spanish - and keep a good relationship with my readers, the search engines, and the anti spam bots? This is not difficult to do - just publish a well balanced and linked blog cluster, with the "hreflang" tag defining the related blogs, to the search engines.

People who publish blogs which are relevant to a specific country may be able to focus search engine attention, for their blog - and better target readers in the country in question. Google Webmaster Tools provides the "Geographical target" setting, which lets a blog owner select a single country. The setting increases search engine attention, for their blog, in the country selected.

Lately, we've had a few folks complain about their blog, or parts of it, being in the wrong language. Sometimes, it's not even a foreign language, just "?" everywhere. There are several settings that you can make, which will have varying effects upon your web experience. Consider the effect of each setting, carefully. Some settings may be more relevant in the GUI Post Editor wizard , aka "Compose" mode.