As a web master (aka blog master), besides adding posts and enhancing the template, you have a third activity - connecting your web site (blog) to other web sites and blogs. In many cases, you'll simply send the owners of the other web site (blog) a request to link to your blog. For links to large and very active web sites, you'll use an online wizard. To prove ownership of your web site, instead of sending email, you'll add a file of specific name, or maybe specific content, into the web site. You can't add a file to your blog, though. With a Blogger blog, you have no control over files and folders - all that you do is publish posts.
What Blogger won't tell you