Do you see the "Follow Me" gadget, in the sidebar? There you can see two components of Following.
- A link to add this blog to your Following Reading List.
- A grid of thumbnail profile photos, showing who most recently decided to Follow this blog.
Two more components are on your Dashboard, as your account gets the Following feature.
- For each Followed blog, a link to a list of who is Following that blog.
- Your Following Reading List, showing blog content (snippets of ~150 posts), at the bottom of the dashboard.
And look in the navbar (for any blog that has not hidden the navbar), for a "Follow" this blog link.
If a blog that interests you has the "Followers" ("Follow Me") gadget, just click on the "Follow This Blog" link, to add this blog to your Reading List, at the bottom of your dashboard. If there's no "Followers" gadget, but the blog is public and has a working feed, just go to your Reading List, and click on the "Add" button. You may also be able to use the "Follow" link in the navbar. Either way, you'll become a Follower of that blog (though the latter choices won't be as much fun).
If you want Followers for your public blog, be sure to enable the blog feed. Once that's done, add a Followers gadget to your sidebar, and make it visible (near the top is best). Encourage people to Follow your blog, and you'll get more Followers - and hopefully other people, who Follow blogs published by those who Follow your blog, will decide to Follow your blog too.
What use is it to Follow, and to be Followed, if you can't tell the world (selectively, as you wish) what you're doing? But you need to protect yourself, your blog, and your Followers.
- Manage both your Followers community, and your Followed blogs, aggressively.
- Understand the implications of Following, and of similar sources of blog traffic.
- Understand who Follows you.
- Watch for Followed blogs that try new and unacceptable ways to increase blog traffic.
For a more descriptive and pictorial evaluation of Following, you might want to check out Roberto's Following - A new Gadget. You may also benefit from Blogger: What is Following?. And I'll explore new and ongoing Following issues, from time to time.