Skip to main content

Following - A Focused Replacement For "Next Blog"?

Recently, Blogger launched Following, which looks to me like an eventual replacement for the "Next Blog" link. By Following the right blogs - those with some Followers, and that are owned by bloggers who are Following other blogs - you immediately become part of a global network of bloggers and blogs. By Following the blogs that interest you, you focus your surfing on your interests, and do the same for those who surf to your blogs.

If you Follow the right blogs, you help attract traffic, through the backlinks to your profile, and there to your blogs. And as you see your Followers and blog traffic increase, you will be encouraged to publish more posts, which will encourage still more traffic to your blog. This provides the same effect as traffic from the "Next Blog" link, except it will be from bloggers who share your interests, as you Follow blogs that interest you. Traffic from bloggers who share your interests (and are interested in the content of your blog, and other blogs like yours) will be more likely to encourage traffic from other bloggers who are interested in the content of your blog, and other blogs like yours.
  • Like traffic from "Next Blog", the more that you publish, the more traffic you should see.
  • Unlike traffic from "Next Blog", some of the traffic you should see will be return traffic, from people already Following your blog.
  • Unlike traffic from "Next Blog", traffic from Following will be from bloggers who are interested in the content of your blog, not from random surfing.
  • Unlike traffic from "Next Blog", traffic from Following will not happen immediately, but will last long after the 10 minute "Next Blog" window has expired.
  • Unlike traffic from "Next Blog", some traffic from Following will come from bloggers who are Following blogs that are owned by bloggers who share your interests.

All of this means that more bloggers who Follow your blog are likely to return to your blog, unlike "Next Blog" where most traffic is random, and only marginally likely to encourage repeat visits. Combined with the potential to provide surfing in an environment free of hacking, porn, and spam, Following looks like an elegant replacement for the "Next Blog" link in the Navbar.

>> Top


Popular posts from this blog

Embedded Comments And Main Page View

The option to display comments, embedded below the post, was made a blog option relatively recently. This was a long requested feature - and many bloggers added it to their blogs, as soon as the option was presented to us. Some blog owners like this feature so much, that they request it to be visible when the blog is opened, in main page view. I would like all comments, and the comment form, to be shown underneath the relevant post, automatically, for everyone to read without clicking on the number of comments link. And this is not how embedded comments work.

What's The URL Of My Blog?

We see the plea for help, periodically I need the URL of my blog, so I can give it to my friends. Help! Who's buried in Grant's Tomb, after all? No Chuck, be polite. OK, OK. The title of this blog is "The Real Blogger Status", and the title of this post is "What's The URL Of My Blog?".

With Following, Anonymous Followers Can't Be Blocked

As people become used to Blogger Following as just another tool to connect people, they start to think about the implications . And we see questions like How do I block someone who's been following my blog secretly? I couldn't see her in my Followers list (hence I couldn't use the "Block this user" link), but I have looked at her profile and could see that she's Following my blog. Following, when you look at the bottom line, is no more than a feed subscription and an icon (possibly) displayed on your blog, and linking back to the profile of the Follower in question. If someone Follows your blog anonymously, all that they get is a subscription to the blog feed. If you publish a feed from your blog, and if the feed is open to anybody (which, right now, is the case ), then it's open to everybody. If someone wants to use Following to subscribe to the feed, you can't stop this. You can't block it before, or after, the fact. You can't Block w