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AdSense, And Blogger, Require Quality Content

We see questions about content requirement, in both AdSense Help Forum: Blogger / Host Partners, and in Blogger Help Forum: Get Help with an Issue.
My blog was just deleted, as a spam host! I Don't publish spam!
Why can't I get my Earnings button activated? My blog is over a year old, and contains hundreds of posts!!
Neither blog owner publishes a blog which contains blatant unwanted commercial content - or hacking or porn. But neither blog is suited for hosting AdSense ads, either.

As the web becomes saturated with people publishing, without a proper plan for content source or for subject, Google is trying to encourage quality content.

Both AdSense and Blogger want people to publish blogs which are worth reading - because blogs that are worth reading get traffic - and deliver customers who view the ads published by AdSense. And AdSense wants to keep their ecosystem healthy, to encourage quality advertising.

AdSense wants the best content - to encourage the best ads, and the best ad compensation. And AdSense only places paying ads on blogs which contextually match available ads.

Blogger wants original, well written content. This encourages people to read the blog - and tell their friends about it. And more readers encourage more writing by the owner.

If you read through the AdSense Support Forums, you'll find mention details of other problems - not always stated in the AdSense Help references. Some blogs, of high quality, may not always get ads - because there are higher quality blogs, and not enough ads available.

  • Ad placement and quantity.
  • Adult / Mature content.
  • Biography / fiction / lyrics / poetry.
  • Classroom / coursework blogs.
  • Cryptocurrency / financial advice.
  • Diet / health / medications blogs.
  • Food / recipe blogs.
  • Get rich quick / MMF / MMH / MMO blogs.
  • Poor grammar.
  • Graphic violence blogs.
  • Images / photos / pictures blogs.
  • Job blogs.
  • Mixed content blogs.
  • News blogs.
  • Prohibited content.
  • Scraped / syndicated content.
  • Stolen content.
  • Tech blogs.
  • Video (YouTube) blogs.

Ad placement and quantity.

AdSense has very high standards about how ads are featured on the blog - and how many ads may be present on the blog. The total number of ads - both AdSense and third party - should be limited.
Advertising and other paid promotional material added to your pages should not exceed your content. Furthermore, the content you provide should add value and be the focal point for users visiting your page.
And showing ads in popup windows, and other imaginative techniques, is strictly forbidden.

Your posts are what attracts your readers - not the ads. The ads are merely decorations.

Adult / Mature content.

AdSense is a family-safe service. If you're familiar with the MPAA Rating System, you should consider AdSense as firmly limiting content to "G" or "PG".

Google ads may not be placed on pages that contain pornography, adult, or mature content.

A blog with anything resembling "R" or "X" / "NC-17" is unlikely to get paying ads.

Biography / Fiction / Lyrics / Poetry blogs.

The beauty and usefulness - of fiction, lyrics, and poetry - is in the eye of the author. Neither biographies, fiction, lyrics, or poetry have any value for advertisements.

Fiction (content written by the blog author) follows the rules of the author, for content. Poetry follows the rules of the blog author, for formatting and phrasing. Lyrics (words, to accompany music) follow the rules of the music.

Neither fictional content, lyrics, or poetry can be properly analysed by the AdSense crawler - and paying ads cannot be assigned, to fiction, lyrics, or poetry. Fiction, music, and poetry - if it has any commercial value - is protected by copyright / DMCA, and can't be monetised.

None of this exclusion includes book reviews, however. Well written book reviews - content discussing poetry, fiction, and / or non fiction written by other people - are useful, when accompanied by substantial commentary by the blog author.

Classroom / coursework blogs.

Blogs which provide exam result lists, answers to previous exams, study guides, and / or promote sale of pre written term papers are loosely termed "coursework". This is mentioned, in Prohibited Content: Content that enables dishonest behavior.

  • Sale or distribution of term papers, paper-writing or exam-taking services;
  • Content that promotes fraudulent activity.

AdSense won't finance blogs which encourage people to waste money that is spent for education, on fraudulent activity.

Cryptocurrency / Financial Advice

Cryptocurreny is a recent trend which promotes high-risk financial products. Google, and other online content providers, is banning advertisements for high-risk products.

Financial advice, likewise, is not useful for AdSense. AdSense ads, lucrative as they may be for some blog publishers, pays far less than any qualified financial adviser makes.

Anybody whose income is noticeably improved by AdSense is not making enough money to qualify as a financial adviser. If the advice is truly useful, the blog owner would be busy using his own advice - instead of telling other people, and trying to get ads to finance his advice.

Diet / health / medications blogs.

Health and medical advice should be provided by certified and supervised professionals. Peoples lives depend upon proper medical advice, based on in person diagnosis.

AdSense won't encourage people to risk their lives, on advice that is impersonal, out of date, and / or unqualified.

Food / recipe blogs.

There are many food / recipe blogs - both hosted by Blogger, and by other services - all over the Internet. Many such blogs use content scraped from other food / recipe blogs. Ad managers require original content - not content found in other blogs and websites - to host their ads.

Get rich quick / MMF / MMH / MMO blogs.

Content which provides advice on getting rich is poorly advertised, in a blog which needs AdSense. If the advice is truly useful, the blog owner would be busy using his own advice - instead of telling other people, and trying to get ads to finance his advice.

There is no legitimate product sold, that benefits from ads hosted on a "get rich quick" website. Get Rich Quick / Make Money Fast / Make Money From Home / Make Money Online are subjects that will never qualify your blog for AdSense.

Poor grammar.

Advertising managers, who use AdSense for brokering their ads, require well written blogs, to host their ads.

If you cannot write properly, in your chosen language, why would anybody want to read your blog?

Graphic violence blogs.

Content which depicts or encourages violence is not family friendly - and is not desired by AdSense, or by their advertisers.

Images / Photos / Pictures blogs.

The AdSense crawler analyses blogs, and assigns ads, based on textual content. Images / photos / pictures blogs, without substantial amount of text accompanying the images / photos / pictures, can't be properly analysed.

However intriguing and photogenic they may be, blogs with only images / photos / pictures won't get paying ads.

Jobs blogs.

AdSense provides ads on sites with original content. Any commercial agency, company or governmental organisation, with jobs available, will have its own website.

A jobs blog is simply content scraped from various commercial agency, company and governmental organisation websites - and copied / scraped content is not permitted.

Mixed content blogs.

AdSense displays ads, based on content in each page displayed. A blog with ads on the various index pages - such as archive, label, and main page - needs a clear and consistent subject, for ads to be properly assigned.

News blogs.

Unless the blog owner manages or owns a real life news agency, with paid staff to research, write, and publish the stories, any "news" has to be copied from commercial news websites. Copied content won't be published promptly - since the copying can't be done, until after it is published in the commercial websites.

People who want to read news online won't bother with copied content, that is not timely. The blog won't get good search reputation, or search originated traffic. No advertising manager will pay to host their ads on a blog using content copied / scraped from commercial websites.

Prohibited content.

Some blog content is simply not compatible with a well maintained AdSense ecosystem.

Scraped / syndicated content.

AdSense requires original content. AdSense policy is based on financial and legal concerns.

Scraping content and passing it off as one’s own is not only wrong, but it also happens to be a serious violation of our policies. AdSense depends on maintaining a balance between user, publisher, and advertiser experience.

Blogger has long provided similar guidelines - but based on content quality.

Spam blogs cause various problems, beyond simply wasting a few seconds of your time when you happen to come across one. They can clog up search engines, making it difficult to find real content on the subjects that interest you. They may scrape content from other sites on the web, using other people's writing to make it look as though they have useful information of their own.

However you discuss it, original content is required, to host ads on blogs with any future.

Stolen content.

AdSense wont supply ads, for blogs or websites dedicated to redistributing cracked, hacked, or stolen content.

Blogger does not allow stolen content.
Also, please don't provide links to sites where your readers can obtain unauthorized downloads of other people's content.

Tech blogs.

There are thousands of various tech advice blogs and websites, all over the Internet - most simply repeating advice from other blogs and websites.

Again, original content is an absolute requirement - for both AdSense and Blogger.

Video (YouTube) blogs.

Some blog owners publish posts which contain only YouTube videos. This violates both AdSense Program Policy, and YouTube Terms Of Service.

YouTube videos may not be used in a monetised blog, as significant content. YouTube specifically forbids
the sale of advertising, sponsorships, or promotions on any page of an ad-enabled blog or website containing Content delivered via the Service, unless other material not obtained from YouTube appears on the same page and is of sufficient value to be the basis for such sales.

Neither photo or video blogs provide contextually related content. Without contextual content, the AdSense crawler can't assign paying ads.

The bottom line.

AdSense sells ad space to advertisers who want to publish available quality ads, on quality blogs and websites. They are very careful, to keep their ecosystem clean and well maintained - because that is how you encourage ads which offer the best payment rates.

Both #AdSense and #Blogger, as part of #Google, have consistent standards of quality.

AdSense is the best paying advertising placement service on the Internet. To encourage the best ads, they are very selective of blogs and websites - and only accept the best, into their program.


Unknown said…
Okay I violate none of the rules and still get rejected, even when my top posts are long.
This is the link-
Dr Freelance said…
my blog is
in this i see the adsense gadget but i can't set it
it give me the error "please correct the error on this form"
please give me suggestions to setup adsense on my blog.
Nitecruzr said…
Hi Chintan,

Thanks for the question!

"Please correct the error on this form" generally results from a blog that has enough post volume to get the Earnings page unlocked. The blog owner is allowed to use an existing AdSense account with this blog - but this blog is unsuitable to qualify for a new AdSense account.

Your blog has 4 posts, each post with less than a hundred words. It's insufficient content. You need to publish lots more content - to actually save Earnings page settings, and apply for an AdSense account, using this blog.
Daves Markets said…
AdSense has to meet the requirements of the ad buyers who lay down strict conditions.
They want to get value for their money, they do not want to pay for impressions from disinterested buyers.
Therefore they want to have their ads on pages that draw interested buyers for their specific product. and demand that of AdSense.
The blog article, therefore, has to be quite specific so as to help AdSense with ad placement.

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