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Static Blogs, And Spam Classification

Blogger blogs are starting to become a regular website publishing platform - not just a blogging platform.

Long ago, a Blogger blog was just an online journal, with posts, and text. Then, Blogger added labels, later static pages - and then the ability to replace the home / main page, with dynamic or static content of your choice. Recently, the original limitation of 20 static pages / blog was relaxed (we are not yet certain that the limit has been eliminated completely, however).

Now, you can practically publish a static website, without even having posts, using a Blogger platform. But, is this a good idea, with Blogger "One button" Publishing?

We have people asking various questions, in Blogger Help Forum: Learn More About Blogger, about making a static website.
How do I remove posts from my main page?
How do I publish a blog, without posts?
And alternately, in Blogger Help Forum: Get Help with an Issue, we see different questions.
Why can't I get AdSense for my blog?
Why did Blogger delete my blog?
or maybe
Why can't I find my blog listed, in Google Search?
And all of these questions may well be just different views, of the same problem.

What you can do, and what you should do, with a Blogger blog, may be two different things.

Other Google services may affect success of your Blogger blog.

A Blogger blog may be subject to standards enforced by different Google services.

  • AdSense.
  • Blogger.
  • Google Search / Webmasters.

What you do with your blog, that may be permitted (or tolerated) in one service, may cause problems with another service.

Too many people start a Blogger blog, and only focus on making money. When they don't have a plan for writing content, they try other, more innovative techniques - and there is where many spam blogs start.

AdSense, the Google ad host service, may be less tolerant of innovative techniques, than Blogger. They have conservative standards for blog content, and for behaviour by blog readers. If you include AdSense ads in a Blogger blog, you may find your blog subject to penalties for excessive / self clicking and low quality content, that exceed Blogger standards.

Even without AdSense being involved, a Blogger blog may be subject to search engine penalties for infrequently updated or non unique content. Low quality content, resulting in poor search results, will leave the blog lacking traffic. If the blog uses a third party ad hosting service, which is more tolerant than AdSense about clicking and content, the ads still won't make a lot of money without traffic.

Don't use your Blogger blog as a gateway to a non Google website.

A static blog, that is designed to generate traffic for a non Blogger / Google website, may be a problem, too. Gateway blogs are a popular technique for many spammers. Blogger actively forbids both gateway blogs, and automated posting. This includes feeds from other websites, when used as post content.

You can combine your Blogger blog with a non Google website - but publish the blog as a blog.

It may be possible to have blog posts visible in a section of the blog - and combine the blog, with a non Google website. Even so, the "blog" portion of the blog will still need regularly published, unique content. This is a requirement, whether you are publishing a Blogger blog - or moving your blog to other hosting.

What you can do - and what you should do - will always differ.

The bottom line is what you can do, with a Blogger blog - and what will lead to a successful blog - may be two different things. You're allowed to do anything, that does not violate TOS - but if you want good results, you need to use common sense.


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