This causes occasional confusion among bloggers and blog owners alike.
- Some blog owners don't understand why their blogs now get less "Next Blog" traffic, even as they post more content to their blogs.
- Other blog owners don't understand why they click on "Next Blog", and are redirected to blogs that don't seem to relate to their blogs.
- Some bloggers don't understand why they don't get sent to interesting blogs, any more.
There are details, which not everybody realises.
- Your "Next Blog" neighbourhood - the blogs which link to your blog through "Next Blog" - as both inlinks and outlinks - are dynamically chosen, and are relevant to your blog.
- The inlink and outlink relationships are symmetrical. A blog that's randomly likely to link to your blog should be equally randomly likely to be linked from your blog.
- A large neighbourhood - collection of mututally relevant blogs - will probably have a large number of readers, in total, reading blogs. A small neighbourhood - conversely - will probably have a smaller number of readers, in total, reading blogs.
- If the nature of your blog makes it individually more likely to be interesting to readers who use "Next Blog", your neighbours should be equally likely to benefit.
- Over the entire blogosphere, in general, all blogs will be equally likely to benefit from "Next Blog" traffic.
- Even if symmetrically relevant, your immediate neighbours may not be 100% relevant to your blog. If you click on "Next Blog" from a neighbour blog, the blog that you get may be less relevant to your blog.