You Have To Read The Local Language

As Blogger / Google continue to make their services more available to the bloggers and blog readers of the world, they are separating the language affinities of the various portions of the Blogger displays, into two categories.
  • Components most referenced by the bloggers.
  • Components most referenced by the blog readers.


Components referenced by the bloggers can be controlled by the Blogger profile language setting, so you, as you publish your blog, see many Blogger wizards in your stated language.

Readers of a Blogger blog, on the other hand, won't always have a Blogger profile, as they surf the Internet and land upon your blog. To support your readers, Blogger uses Geo Location, and determines the prevalent local language where the computer is located. Blog displays that are most referenced by the blog readers will be presented in the local language.

If you write your blog for your readers, this benefits you. The more portions of your blog that are available to the blog readers of the world, in the language of each reader, the more likely they will be to continue reading your blog, rather than surfing to other web sites. Since the vast majority of the people of the world surf the Internet at home, in their native culture, blog displays presented in the native language will be more friendly to the majority of your readers.

If you accompany your blog with translation options, such as a Google Translator with a user friendly interface, casual visitors will be more likely to become regular readers.

Of course, this won't please everybody. Travelers to a foreign land, using a computer connected through a local network - whether their own computer, in the hotel, or a local computer in a coffee shop / Internet cafe - won't be seeing their displays in their native language. Just like other artifacts encountered in a foreign land - advertisements, newspapers, street signs - computer displays may use unfamiliar language.

This is an unavoidable result of travel to foreign lands - everybody there won't be speaking your language.

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