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A Blogger Blog Needs Informative And Unique Content

Too many blog owners have been listening to spammers, who tell them lies, and encourage dodgy publishing practice.
You can make lots of money - just start a blog, scrape content from other blogs and websites, and add ads!
This is wrong, for many reasons.

Blogger gives us the basic definition of what is not allowed, in Blogger Help: Spam, phishing, or malware on Blogger.

Spam blogs cause various problems, beyond simply wasting a few seconds of your time when you happen to come across one. They can clog up search engines, making it difficult to find real content on the subjects that interest you. They may scrape content from other sites on the web, using other people's writing to make it look as though they have useful information of their own. And if an automated system is creating spam posts at an extremely high rate, it can impact the speed and quality of the service for other, legitimate users.

I summarise this definition, by advising you to publish blogs that are informative, interesting, and unique.

Until you have lots of friends, and regular readers, who read your blog - and return later, to read some more - you will need traffic, from the search engines.

AdSense requires original content.

AdSense explicitly forbids copied content, on blogs that will show paid ads.

Fact: We don’t allow sites with auto-generated or otherwise unoriginal content to participate in the AdSense program. This is to ensure that our users are benefiting from a unique online experience and that our advertisers are partnering with useful and relevant sites.

To get search traffic, your blog needs unique content.

You don't get traffic from the search engines, without unique content, that causes your blog to be listed, in good position, in a Search Engine Results Page - aka SERP. And, you don't get return reader traffic, without informative or interesting content.

The recently deployed (March 2017) Google search engine update, colloquially named "Fred", targets low value content blogs and web sites. Many blog owners have observed an abrupt loss of search rank - and of search originated traffic - in their ad driven blogs.

Nobody is going to search for details - because they don't know the details.

Blogs which contain only lists of details, such as "Answers from Professor X's exams", "Best truck driving schools in Southern India", or "Free Proxy Servers", will not contain indexable material.

  • They won't contain key phrases or words, that people might use, when searching for blogs to read.
  • Their content won't be unique.

Since people don't know the answers to the exams, they won't be typing the key phrases or words, that lead to your blog - if your blog contains "Answers from Professor X's exams". And even if you spend a week, copying the names and addresses of each truck driving school, what you copy won't be unique.

If your blog contains only details, it will appear lower in the SERPs.

If your blog only contains lists of details, copied from various blogs and websites, your blog will have a lower SERP position than the sources of your content. Your blog will be vulnerable to spam classification - and will later fail review.

Websites which contain only "Answers from Professor X's exams", "Best truck driving schools in Southern India", or "Free Proxy Servers" may be allowed outside Blogger. Since Blogger is a personal website platform, you should try to write about things which you, personally, are familiar with - and host your lists, and other scraped content, outside Blogger.


Wayne Mountan said…
How is this blog for unique? It is all my Abstract Pencil Drawings
Chuck Croll said…
That's an interesting case, Wayne. I write about text. I have not studied, at all, how Google indexes drawings / images.

Maybe that's a good future study.

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