Is A Custom Domain URL More Valuable Than A BlogSpot URL?

We see the question, about relative value of a custom domain, periodically in Blogger Help Forum: How Do I?.
Does a custom URL actually have value, over a normal BlogSpot URL?
Some people wonder if a custom URL isn't similar to a custom ("vanity") license plate, for your car.

Personally, I can think of a few reasons why a custom domain might be more valuable, for your Blogger blog.
  • Some people believe that having your own domain makes your blog more individual and interesting - and they may be more likely to visit your blog when presented to them, in a search list.
  • It may be easier for you to get the relevant domain of your choice, than the relevant BlogSpot subdomain.
  • A properly chosen domain URL may be easier for people to remember, than a BlogSpot URL.
  • A domain is yours, to control - better than sharing the "blogspot.com" with millions of other blogs.

Some people believe that their car is more fun, if it has a license plate that properly reflects their personality.

We know that Blogger blogs, published to a custom domain, have no special qualities. Is the address so special?

Perception can be 90% of reality.

Maybe the belief makes the value. People who buy non BlogSpot URLs are not doing so to waste time or money, they do so because they believe that they will benefit. Many people, who read the advice / content of the people who buy non BlogSpot URLs, will also believe that non BlogSpot URLs have value.

Those people will pay more attention to a non BlogSpot URL, than to a BlogSpot URL, when they see a SERP entry that references a non BlogSpot URL - simply because they believe that a non BlogSpot URL has more value than a BlogSpot URL.

People buy a custom domain, because they believe that private domains are valuable.

Why did Blogger provide the custom domain publishing feature, originally? They did so because:

  1. Non BlogSpot URLs are more valuable than BlogSpot URLs.
  2. People believe that Non BlogSpot URLs are more valuable than BlogSpot URLs.
  3. People who buy Non BlogSpot URLs believe that Non BlogSpot URLs are more valuable than BlogSpot URLs.
  4. It's easier to control domain quality, with a blog published to a custom domain.

Domain content quality can be controlled by the custom domain owner.

More likely, a custom domain, being controlled by the owner, will have more value because the owner can control quality of domain content. A BlogSpot published blog is a subdomain, in a domain with millions of owners - and different owners publishing content of varying quality.

The search engines index content, one page at a time - but they compare reputation by domain. Blogs that are part of a domain of high quality are more likely to have better SERP position - and receive more traffic, because of good SERP position.

When you start a blog, your blog gets reputation from being a subdomain in the "blogspot.com" domain. As your blog gets its own reputation, it is better on its own, in its own domain, that you control.

That said, a custom URL will have more value if you set it up properly - and if you manage the new URL, carefully.

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