An Important Update

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If you did not use a Blogger / Google account when you Followed this blog, years ago, you are probably not Following now . During the past...

Saturday, April 16, 2016

Google+ Sharing, and Search Reputation

Some blog owners use FaceBook or Google+, and share blog posts - and ask what effect sharing and +1 / Like has, on search reputation.
What is the purpose of getting +1's?
The search engines most likely know nothing about social action like +1s and Likes - but indexing of content will include social shared content, and notifications of +1s and Likes, from FaceBook and Google+.

A blog post, shared or given a +1, will become part of a Google+ stream - similar to a Blogger blog comment, that is Google+ hosted. The search engines index Google+ stream posts, as they index blogs. There will be similar action from FaceBook content.

A Google+ stream post will include a snippet of the blog post opening paragraph, plus a link to the post.

An indexed stream post will link to the blog post - and provide search reputation.

An indexed stream post will then provide a link to the blog post - and the stream post, when indexed, will lead to indexing of the blog post.

The more shares, and +1s / Likes, received by any blog post, the more reputation from the search engines - because of indexing of Google+ streams. And as a stream post replicates through the streams of Followers, it becomes more visible to the search engines - and one stream post, and blog post, receives still more reputation.

An example stream post, that started with a blog post being shared.

Here's a stream post, from my share of my post Search Engine Reputation, And Vanity Domains, into my Google+ collection, "RBS". Look at the post to the right.


A Google+ stream post, which started with my blog post, shared to Google+.



See what gets shared?

The Google+ post content:

Some #Blogger blog owners are intent on publishing a blog to a custom domain, using a top level domain that relates to the blog subject. They do this, hoping to have a unique blog name.

They may overlook the idea that Blogger blogs benefit from well written and unique content, as much as from a shiny and unique URL.

A photo from the blog post, captioning a link to the blog post:




The blog post title, captioning a link to the blog post:

Search Engine Reputation, And Vanity Domains

The blog URL, captioning a link to the blog post:

blogging.nitecruzr.net

The blog post meta search description:

Blog owners who develop a reputation strategy based on the URL may find that won't help as they hoped. Learn why.

Some or all of that shows in the Notification window and / or peoples streams, when someone +1s, or reshares, that stream post.

The blog post title, and meta search description, are part of a properly constructed post - and properly sized to fit into a Google+ stream column.

This content (with 3 captioned links), when indexed by a search engine, contributes to search engine reputation for the blog post. And as the stream post ripples through the streams of the Followers - and the Followers of the Followers - it contributes more reputation.



A share or Like / +1 of a #Blogger blog post, in a social networking system like FaceBook / Google+, does not contribute directly to a search engine "Share", "Like", or "+1" database - but it does contribute, indirectly, to search reputation for the post in question.

Dude, hit me with a comment!

Angelina L said...

Very informative Chuck, as usual.