Visitors are coming in to my blog through the Google search engine. They don't stay though, the reason being that Google doesn't take them to the post they found - and which is obviously the one relevant to their search - but to the home page of the blog. Why does this happen?
Your blog will, initially, be indexed by the home page URL. The content of the posts currently displayed in main page view will be indexed as part of the home page. As your blog gets a reputation, and people link directly to the individual posts, the individual posts will be indexed. That won't happen immediately.
- Even when the search engines are indexing the individual posts in the blog, they will still be indexing the main page. Any new post will be indexed as part of the main page first.
- More readers will link to your home page URL, than to each individual post. The main page will be indexed more frequently than the individual posts.
- When a post is archived (becomes not accessible on the main page), and the search engines re index the main page, the contents of that post will be visible in search engine result pages as the individual post.
- The shorter your main page size, and the more frequently you publish new posts, the quicker your individual posts will be indexed.
- The more readers who link to your individual posts, the quicker your individual posts will be indexed. With enough links to any individual post, that post could be indexed instead of the main page, for some searches.
The newer posts in your blog, then, will always be visible in search engine result pages ("SERPs") using the home page URL. Thanks to search engine caching latency, there will be some posts indexed as part of the main page, and displayed in SERP lists, that are not on the main page when your potential readers visit your blog. This will lead to some unsatisfied visitors, who will visit the blog from a SERP list, not see the anticipated article right in front of them, and leave. This produces confusion similar to previously discussed backlink latency.
Maybe you can minimise this effect, by letting your visitors search your blog. Any search gadget that uses content from the search engines, though, will only put your dissatisfied visitors back into another SERP list that contains what just got them there. A local blog search, which dynamically displays content directly from the blog and looks like another main page display, may put your dissatisfied visitors in a slightly better state of mind, and make them more receptive to what you have to say.