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FeedBurner Feed Redirection, And "BrowserFriendly"

Some blog owners and readers ask about blog feed displays, in Blogger Help Forum: Get Help with an Issue.
I clicked on this text at the bottom of the blog page:
Subscribe to: Posts (Atom)
and I got a screen full of gibberish.
This is a known oddity, in Chrome.

The Chrome browser, unlike Firefox or Internet Explorer, lacks a built in newsfeed reader.

If you, the blog owner, want to see a useful display of blog content, when you click on "Subscribe to: Posts (Atom)", you can do that. Just add a Chrome extension, such as "RSS Subscription Extension (by Google)".

With the right extension added to Chrome, you will see blog content - instead of a screen full of gibberish. But what about your readers?

Give your readers a consistent and useful newsfeed display page.

If you want your readers to see useful content - plus a toolbar that helps them subscribe, using email or a feed reader, you can setup a FeedBurner feed, and add the BrowserFriendly service.

Just activate BrowserFriendly, from the FeedBurner Optimize page. Then, select the BrowserFriendly options that interest you.


You can choose from a number of popular feed readers to support, or add your own.



If you have Email Subscriptions added, your readers will have a selection for that, in the BrowserFriendly display.
NOTE: Because you use FeedBurner Email Subscriptions, a link to subscribe via email will automatically appear with your subscription selections.

You can add the original blog feed, to BrowserFriendly.

For more consistent reader statistics and subscriptions, you can make sure that the BrowserFriendly display uses the original posts newsfeed.

If you have configured your web server to redirect from your old feed to your new one, you should tell subscribers to use your old, redirected address so that the redirect can work its magic and subscribers always use that address, but FeedBurner tracks 100% of your traffic. FeedBurner will always show that address to potential subscribers instead of the FeedBurner feed address in BrowserFriendly.


Click on "Use your redirected feed URL on your BrowserFriendly landing page", to open the "BrowserFriendly" Redirected Feed URL setting wizard.



Copy the "Original Feed" URL from "Edit Feed Details" into the "Redirected Feed URL".

BrowserFriendly gives all readers, ignoring the browser, a good subscription page.

Whether your readers use Chrome, Firefox, or Edge / Internet Explorer, you can have them using the FeedBurner BrowserFriendly newsfeed display, and subscription wizard. All of your readers will have a more consistent access to your blog feeds and subscription options - and you'll have a happier reader community.

Complementing BrowserFriendly, you may wish to look at SmartFeed and Format Burner, to provide the right feed format. And if any of these ideas create conflicting needs, you can use multiple FeedBurner feeds.



With a #Blogger blog that uses email / newsfeed subscriptions to attract and encourage readers, you can provide a more consistent subscription display for your reader community, by using #FeedBurner and the BrowserFriendly service.

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