Everybody who needs money (which is most likely, everybody reading here) can invest $10 each. Everybody, reading this, can send me $10. Surely, each of you have a spare $10, to invest.
What will I do with the funds received?
- I will, immediately, take 10% off the top. That's for my retirement account.
- I will let my friends (don't you wish that you were my friend?) take 5%, each, off the top.
- As I get investments from more blog owners, I'll send you - and the other initial investors - a token payment.
- At the end of a week, you, and the other investors, get to divide up the remainder.
Isn't that a great investment idea?
That is a great investment idea - for me, and for my friends. For you, not so great.
That is a simplified description of a Ponzi scheme.
Ponzi schemes exist on the Internet, also. From time to time, we have seen them reported in Blogger Help Forum: Something Is Broken, by people complaining of unknown websites, in their Reading Lists.
Similar to the blog feed redirection
A traffic exchange pays off, in real time. Your blog contributes traffic to other blogs and websites - and they contribute traffic, to your blog. But who will be contributing traffic, to your blog?
- Other blog owners - who, like you, have no source of real traffic.
- Various scammers and spammers.
- Other blog and website owners, who know how to effectively get traffic to their blogs and websites.
People who know how to effectively get traffic to their blogs know to use search engines, for targeted traffic - and to use interesting, unique, and useful blog content, to get indexed by the search engines. Those people know that neither they, nor their readers, will benefit from traffic exchanges, and similar random traffic programmes.
Experienced blog owners know that they won't benefit from linking to blogs with no source of real traffic - either directly (using bloglists or linklists) - or indirectly (using link farms or traffic exchanges).
Only blogs with no source of real traffic benefit from link farms or traffic exchanges. Experienced blog owners know to spend their time publishing interesting, unique, and useful blog content.
Who really benefits from traffic exchanges?
- The exchange operators (who "take 10% off the top").
- The various scammers and spammers (who each "take 5% off the top").
- Other blog owners, like you, who have no source of real traffic.
If you want relevant and useful traffic to your blog, publish interesting, unique, and useful blog content. Don't waste your readers time, with mazes of random blogs and websites.