Get all of the valid hits that you can.I'll restate that, in more obvious wording:
Get all of the hits that you can, but make sure that they are valid.If someone clicks on your URL, make sure that he lands right on an article that answers his question. If the details answering the visitors needs are not provided in that specific article where he lands, add a paragraph
In most cases, the above should be sufficient. Sometimes, you might also want to look at this topic, for more ideas.Don't just lure your visitor into your website, and expect him to search for the answer. If he's coming off a search hit list, he probably has other alternatives. When you see a 1 page view, but know that you had the answer to the query somewhere, that's what just happened. And you just lost a possible customer - and future bookmark.
Another option would be putting a search query box on your website. Many visitors, though they don't see the answer in your article, will still think favourably of you if you provide them a convenient search box. Google will even provide you a search box which will target your website, but you need to be indexed by the Google search engine, first. Once that's done, get the Google Free WebSearch for your blog.
This is where knowing your visitors becomes essential.
When you have spare time, browse thru the SiteMeter and StatCounter logs. Look for Referring Pages and Search Engine Hit entries. Ask yourself two questions.
- What was the visitor looking for?
- Did my article provide him what he was looking for?
Yes.If question 2 must be answered "No", or even "Maybe", see the above advice.
You want repeat visitors. Make sure that the visitors that find your site leave happy. Link to other posts, or even other websites, if the article that they land on does not contain their answer.
Note: Having shown you how to make your visitors happy that they have landed upon your website, please avoid the deceiptful strategy of Amazing Bible Studies. You want repeat visits? Provide advice, and content, thats relevant, valid, and useful.