I publish several blogs, each blog covering a different subject. Each blog has Followers, and the different Followers are interested in the different subjects of those blogs.
With Following, a blogger selects any given blog, Follows that blog, and gets a subscription to that blog, using the news feed reader of his / her choice. Besides choosing a news feed reader, the blogger has a choice of which blog to Follow. People interested in my blogging advice choose to Follow The Real Blogger Status (you are here). People interested in my recipes choose to Follow Chuck's Kitchen.
Some folks who find my blogs find them through blogging issues, others through recipes, and still others have found me through networking issues. Some folks interested in blogging later become interested in my recipes blog too. That's their business, because that's their interest.
Bloggers Follow what interests them. That's the bottom line. Provide material that interests them, and they will Follow.
And with that in mind, be careful when planning to rename a blog that has Followers.