Know Your Inlinks

Active visitors produce, and are produced by, search engine weight. I talked enough about knowing who your visitors are, but that's not the only relationship that you need to consider.

Besides incoming search engine links, there are links to your website on other websites. Some are provided by your friends, others by folks you never meet. The latter are gold. Many search engines will give weight to your website based upon incoming static links. Occasionally, you'll see, in your visitor logs, a referral link from an unknown website - and not from a search engine.

When you see an incoming static link in the visitor log, investigate it. If the website has similar content and style, you'll both benefit if you add a backlink to that website.
  • The other website owner will benefit from your new static link.
  • You'll benefit when other folks visit your website, and see your outlinks.
  • These other folks will benefit, because they will be encouraged to link to you also.
  • Which will further benefit you.
  • And your first outlink may catch some traffic from other folks visiting your website, and following your outlink to his website.
  • And so on...


To easily identify your static incoming links, the obvious would be Googling for your URL, maybe using Google BlogSearch. The Blogger Layouts post template has a selectable backlinks display. There's also WhoLinksToMe, another free service. The latter is so simple - just add a link to their website (as above). WhoLinksToMe uses your URL to search their database, and then display your static inlinks. And any visitors to your website can look at the list, and likewise see your inlinks.

Backlink your incoming links - it's good for everybody.

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