When you rename a blog, the most that you can do, to keep the old URL useful, is to setup a stub post , with a clickable link to the new URL. Yo! The blog is now at xxxxxxx.blogspot.com!! Blogger forbids gateway blogs, and similar blog to blog redirections . When you rename a post, you can setup a custom redirect - and automatically redirect your readers to the post, under its new URL. You should take advantage of this option, if you change a post URL.