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AdSense - Eligibility For Ads Is Based On Content

Many blog owners want the legendary wealth, from publishing a Blogger blog, and adding AdSense ads.

Not everybody understands the AdSense review process - and the fact that "Congratulations!" is only the beginning.

There are actually 4 steps in the review process, which must complete successfully, to provide paying ads for your blog.

This is what you see, with a new blog.

Each review step follows the previous step, one by one.

  1. Automated blog size analysis.
  2. Manual ad placement and content analysis.
  3. Automated blog content analysis.
  4. Automated assignment of available ads to blog pages.

Automated blog size analysis.

With a Blogger hosted AdSense account, Blogger checks each blog, periodically. When your blog is eligible to apply for AdSense, based on age and size, you see the legendary "Congratulations!" offer.

This is what you see, with an eligible blog.

You now have a working "Earnings" dashboard page - and can select ad placement options, and apply.

You have to place ads, before you apply, and evaluation can start.

This is the beginning of your road to riches - but only the beginning.

Manual ad placement and content analysis.

After you position the ads and apply using "Earnings", you wait for approval during the "2 to 3 week" evaluation period. Until people decide that the blog is well written, with consistent and easy navigation, and properly located ads - and contains material that is informative, interesting, and unique, AdSense won't place paying ads in the blog.

Any ads visible, after you select ad placement, will be public service announcements. You won't earn any money, with PSAs displayed. Some blog owners will see blank spaces, where ads are supposed to appear.

Automated blog content analysis.

Following approval, the AdSense crawler has to analyse post content, so actual paying ads can be chosen.

If content cannot be analysed, paying ads can't be chosen.

The AdSense crawler can't navigate this blog, with numbered pages.

This is a problem for blogs that use JavaScript, in the template. This includes the Blogger dynamic templates - and third party templates with features like numbered pages. Post content only accessible behind JavaScript can't be read, by the AdSense crawler.

Automated assignment of available ads to blog pages.

Following post content analysis, available paying ads are assigned, on a page by page basis. AdSense won't sell ads for prohibited or unwanted content.

If paying ads are not available, to match the content as analysed, the blog won't get paying ads - and won't make money.

The bottom line.

Until actual paying ads are placed into the blog, you can't start to make money. And paying ads won't be added, until the blog is ready.

As usual, I'll advise you to start a blog with informative, interesting, and unique content - published regularly. And keep publishing, frequently.

And, wait patiently.

Some new #Blogger blog owners setup their blogs - and wonder, immediately, why they aren't seeing paying ads on their blogs. They fail to understand that ads only appear on blogs after several careful evaluation processes.


I'm really starting to question whether they're checking that the "unique" content requirement is met. I've seen multiple Blogger blogs that have ripped off my and others' content with nothing at all of their own, and yet somehow they've still got Ads on their pages. I know I can report the content for violating copyright, and I do it when it's my content that's been copied, but is there nothing else that can be done?
Paul David said…
Plz I'm been asked to place an ads code on a live page before, applying and i don't have idea how to get the code
Timothy McKeown said…
I have been posting original blogs for several years and have never run ads. I am thinking about starting but I don't know. Any advice?
Chuck Croll said…
Hi Timothy,

Thanks for the question - and welcome to the AdSense Blogger world - and N.N.

I'd be glad to examine your blog, and give you some ideas. Can you share the URL, in Blogger Help Forum: Learn More About Blogger?

If you're uncomfortable sharing the URL openly, you can post like "blogging . nitecruzr . net", here or in BHF. Your choice.

I'll look forward to hearing from you.

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