Maybe my blog, alone, will be authoritative for some readers. Some folks may like to combine my feed with other web sites, for more a more balanced and versatile content. For that, we can use a feed aggregator, like FeedBurner or FeedDigest, and burn a feed of our own.
When we burn a feed, we can (subject to options provided by the aggregator, and what's provided in the content) include such details as:
- Which web sites or feeds we want to read.
- Whether to include author, date, title, and / or web site of the original article.
- What specific subjects to include.
Some feed formats update on an almost real time basis, but aren't supported by all browsers, security programs, or web sites. Other formats are universally supported, but update slower or are harder to format attractively. But know the options available to you.
With FeedBurner, if you create a feed and redirect the blog posts feed to the FeedBurner feed, you can access a number of options that let your feed more specifically serve you and your readers. FeedBurner, which is now a Google subsidiary, offers several menus of options.
- Statistics ("Analyze"). useful statistics about the readers of the blog, and how the feed is being accessed. The information provided is vaguely similar to (though less detailed than) the information from a visitor meter.
- Configure Ads ("Monetize"). Activate Google AdSense for feeds and choose options that control how these ads display in your feed.
- Feed Tuning ("Optimize"). The ability to adjust the content of the feed, to suit the needs of your blog.
- Feed Blog Displays ("Publicize"). The ability to adjust the way the feed is offered on your blog, to make it more visible to your readers.
- Diagnose Problems ("Troubleshootize"). General tips and a couple of quick-fixes to try with any malfunctioning feed.