You have to setup the infrastructure of the website, and you have to provide content for your readers to view. Setting up a blog is a lot easier, but a blog gives you the structure of an online journal, and will include details which may distract your readers.
Sometimes, you want to take a Blogger blog, and setup a web site. A blog is a web site with a dynamic home page ("main page"). Make the home page static, and you have a web site.
Using a blog, as a website, is easier than you would think - just identify the individual tasks involved.
- In Settings - Formatting, set Main Page size to "Show 1 Post".
- In the Blog Posts gadget, disable date, timestamp, and other features that make a blog post look like a blog post. Use your judgment here - this is your web site.
- Make a post for the home page. Publish it normally, then edit it and change the post date, to fall far in the future, and above any other posts.
- You can make a blog within your website, using a combination of custom redirects, and static pages.
- Publish some static pages, maybe using the new Blogger static pages editor. This is the essential step in getting a reputation for your blog or web site - publish interesting and relevant content for your readers.
- Link all of your posts in various ways. Here, you use your imagination.
- Have images and text in the posts, and add hyperlinks in the images and text.
- Setup a linklist, as an index, in the sidebar.
- Assign labels to the posts, and have a Labels index in the sidebar. If you use labels, you don't have to make it obvious.
- Setup a section index - a menu bar in the page header.
- Combine the above concepts. A section index, linked to various labels, lets you combine posts dynamically, in ways that you can't do with a plain old web site. You could even put images in the section index, with links in the images.
- And, you now have a web site. But you'll never be done, because you have a web site that uses Blogger One Button Publishing, and you'll always find something to work on. I know that I do. This post isn't done, nor will it ever be done.
This is setting up the structure of the pages, which complements the attractiveness, and the content, of the pages. Just take it one step at a time - do what you can now, that's obvious to you now. When you get additional inspiration later, do that when it's convenient.