Some people already have a web site, and simply want to add a Blogger blog to the web site. Other people have two (or more) blogs, and want to display all blogs as one.
You can combine your blogs and / or web sites using various techniques - and each different technique produces a slightly different effect.
- Static merge of one blog, into the other.
- Dynamic links of each blog, to the other.
- Newsfeed content from one blog, displayed in the other.
- Language / Regional ("hreflang") content cluster.
- Website ("custom domain") content cluster.
- Template design content cluster.
- Iframe embedded content cluster.
- Virtual blogs, within a main blog.
- None of these techniques are mutually exclusive.
- Be careful, and use common sense - don't do this for abuse.
Static merge of one blog, into the other.
As a one time ("static") merge, you could export the posts from one blog, and import them to a second blog. This technique will work best if you don't have links between the posts, embedded in the text of the posts - and if you don't have lots of titles which could conflict.
If you do a static merge, make the "import" and "publish" steps separate.
If you statically merge the two, you can still keep the content somewhat separate, with multiple logical blogs within one blog URL.
Dynamic links of each blog, to the other.
You could simply link the blog, and the web site, to each other. You can have links embedded in the posts, in a linklist in the sidebar, or even in a tab bar "page" entry, at the top of the page, to take your readers between the blog and website pages.
Newsfeed content from one blog, displayed in the other.
You could display one or more feeds from the blog, on a page in the web site. Note however that this won't work, if the blog is private.
If your other web site provides a feed reader accessory, similar to the Blogger Feed gadget, you're in luck. Just enable the feed on the blog, and activate the feed reader accessory on the web site. Provide the feed URL for your blog, and you're in business.
If the other web site does not provide a feed reader accessory, you can still use a feed. Just take the feed for your blog and convert it to a FeedBurner HTML feed. You can add the FeedBurner provided code into an HTML gadget, or a post, in your blog.
If you want to include a specific portion of the blog, you can use a feed based upon a label.
Language / Regional ("hreflang") content cluster.
If you have multiple blogs, that discuss the same subject, but differ only by language or geographic region, you can setup a language / region blog structure.
Website ("custom domain") content cluster.
The URL of the web site and the blog, being combined, will improve name recognition from your readers, and from the search engines.
You make the blog a part of the web site domain structure, by publishing it to a sub domain of the web site. You can have one blog, or many blogs, in the domain. By using a carefully constructed naming convention, you can display a collection of BlogSpot URLs as a cluster.
Some people would like to add - or even replace - their Blogger blog with a non Blogger blog / website, and use the domain that's currently used by the blog. That can be done - but first try to understand the complexities of such a project.
Template design content cluster.
You could use the blog template on the web site, and make the blog and web site look like the same space.
There's nothing magical about the template either, it's just a CSS stylesheet. You can adapt the template from your blog, and use it in the web site. Or you can take the template from the web site and use it in your blog.
Iframe embedded content cluster.
You could display the blog, in an IFrame, on a page in the web site. Note that IFrames are subject to security restrictions, and may not work from BlogSpot.Com, on everybody's browser.
Virtual blogs, within a main blog.
You could segment your blog, into multiple virtual blogs - and have one or more blog segments, of different subjects.
Going the other way, instead of combining blogs / websites, you could break down the blog into segments - and have one or more blogs within blogs.
If you segment your blog, you might want to have something other than a standard main page - either a static main page, or a main page with selected posts, might be useful. You can even make your own warning page, in front of controversial content.
None of these techniques are mutually exclusive.
You could do any, or all, of the above, in combination. Think about what you want to accomplish, and use your imagination.
You could do any or all of the above, depending upon how much work you wish to do. You can have the blog published to a custom domain, and generate a feed, which can be converted by FeedBurner or FeedDigest into HTML, and displayed in a page of the web site. And you can use the same template for all of it.
For a multifaceted way to connect blogs and web sites, try Following, a combination of feeds, backlinks, and miniature icons based upon our personal profile pictures. Or you can use a Blogger BlogList, which is a blogroll (linklist) that includes feeds from the blogs (web sites), directly on the other blog.
Be careful, and use common sense - don't do this for abuse.
Given the many possibilities, be careful and use common sense. Don't make your blog look like a gateway - or like a spam blog farm member.
Other than the cautions, look at the possibilities, and exercise your imagination.